Ford F-150 Lightning, Reopen for Orders But With a Catch

Ford is all pumped up to reopen its gates for orders as the launch of the Ford F-150 Lightning had made it sell out like hot dogs. The sale was so hot the customers who pre-booked Ford-150 Lightning will have to wait until 2023 to get their hands on wheels.

Ford witnessed complete bookings of its planned numbers of this new electric pickup truck. However, there’s a catch in the reopening of order bookings of the new Ford pickup truck.

Image credit: John Roe / Car and Driver

The latest Ford F-150 Lightning now has a $7,000 price hike. i.e the all-new F-150 Lightning XLT without extra options will now start at close to $60,000.

The company cited “significant material cost increases and other factors” as the primary cause for the increase in the price.

And this reason can be justified as there’s a slight disruption in the supply chain, fear of inflation, shortage of smart chips, and rising demand for batteries worldwide.

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Ford stated the company would honor the original manufacturer suggested retail price (MSRP) for all the existing reservation holders. And the new complete $7,000 addition is applicable only for the new reservations.

“Current order holders awaiting delivery of the new Ford F-150 Lightning are not impacted by these price adjustments. We’ve announced pricing ahead of re-opening order banks so our reservations holders can make an informed decision around ordering,” Marin Gjaja, chief customer officer, Model E, said in a report.

Ford F-150 Lightning New Prices Break Down:

Price increases are bad news for customers, but the company is trying to compensate for the hike by adding new features and a range boost to the Ford F-150 Lightning.

Ford stated that it increased the EPA estimated range of its battery by extra 10 miles, making it a total of 250 miles on a single charge.

And Pro Trailer Hitch Assist Technology which can automatically hook a trailer would be the new extra feature.

Some may be thinking of utilizing the $7,500 federal EV tax credit for the EV, however, the tax credit is eligible for those EVs that are having at least 40% of their components – including the battery by US trading partners or in North America.

Ford is sourcing its EV batteries for Ford F-150 Lightning from a Chinese battery manufacturer, CALT, but the company is trying to make its own batteries at home in Georgia, a plant that is being built in partnership with a South Korean company.